How one tech startup aims to disrupt the market for illegal rhino horns
“That’s exactly what I’m talking about in terms of creating confusion in the market for rhino horns using the synthetic horns,” said economics professor Fred Chen, who shared that the confusion caused by synthetic rhino horns could bring the value of the real horns down. “Or maybe if I do decide to buy something because I’m not certain it’s the real thing, maybe I don’t want to pay as much.”